From the beginning, Under Armour’s mission has been simple and clear: to Make ALL Athletes Better through Passion, Design and the Relentless Pursuit of Innovation.
I am excited to share that Under Armour is acquiring MapMyFitness, a global leader in Connected Fitness. With over 20 million registered users, MapMyFitness is one of the largest and fastest-growing open fitness platforms that helps people around the world lead healthier lives. The flagship brands MapMyRun and MapMyRide anchor a diverse suite of websites and mobile applications that utilize GPS and other advanced technologies to provide users the tools to map, record and share their workouts and achievements.
Together, Under Armour and MapMyFitness will work hard to continue to provide you with great products that make you better.
We will keep you updated on this new adventure!
Founder, Chairman and Chief Executive Officer
Under Armour, Inc.