Under Armour® Power In Pink
Under Armour's Power in Pink Program celebrates the many women who use fitness and exercise in the fight against breast cancer. The program features real survivors in a national advertising campaign, countless partnerships with non-profit organizations, high school & collegiate Power in Pink games across the country, and our unique line of high-performing Power in Pink gear.
Share Your Fight. Learn From UA Trainers.
Connect & Find Support.
Play With Passion. Laugh With Teammates.
Inspire Everyone Around You.
Under Armour® will donate 10% of all proceeds to the following non-profit organizations:
We are humbled and proud to announce the women we’ve chosen as the face of the 2010 Under Armour Power in Pink campaign. Meet Joleen, Ashley and Lisa Katharina – three women who embody the spirit of survivorship, tenacity and athleticism.
This year we are also fortunate to tell the story of Jennifer Griffin, FoxNews reporter. Jennifer is an inspiration to all, as she was diagnosed with Triple Negative Breast Cancer and less than one year later is heading back to work in Afghanistan!
Each of these women won $5,000 for the breast cancer charity of their choice, and throughout the year we’ll show – here and on Facebook – how these fighters use fitness and exercise to battle breast cancer.