Curry 4

News and updates from Under Armour

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News and updates from Under Armour

FEB. 12 2018
LATEST CURRY 4 COLORWAY TO
SHINE BRIGHT IN THE CITY OF ANGELS
LATEST CURRY 4 COLORWAY
TO SHINE BRIGHT IN THE
CITY OF ANGELS
Clean yet striking, dynamic but smooth. The dichotomy of Stephen Curry’s game is what keeps defenders on their heels. It’s a combination of his explosive ability to get buckets instantly, from anywhere on the floor, with the awareness to keep his team humming neatly and efficiently in a way few have been able to do before.
 
Selected as captain of Team Stephen in the 2018 All-Star Game, Under Armour is celebrating this honor and All-Star Weekend in Los Angeles with a new colorway of Stephen’s signature shoe, the Curry 4. Clean lines with an all-white midsole and upper, the fresh visual of the white on white pops with an iridescent finish on the outsole. This colorway will light up the night in Los Angeles, both on and off court.
The Curry 4 white/white mid releases for $130 USD at Under Armour Brand Houses and UA.com worldwide on February 16.
DEC. 27 2017
With "Nothing But Nets" Stephen Curry Takes Aim Off Court
Since his days at Davidson College, Stephen Curry has worked to protect families from the deadly disease of malaria. Half of the world’s population is at risk from the mosquito-borne disease, which is spread mostly at night but is preventable when sleeping under a life-saving bed net. While incredible progress has been made against the disease, malaria still claims the life of a child every two minutes.

On December 31, Under Armour and Stephen Curry, who serves as the Global Ambassador for the United Nations Foundation’s Nothing But Nets campaign, will release a limited-edition Curry 4 Low colorway to support the cause. For every pair sold, Stephen will donate an insecticide-treated bed net to Nothing But Nets, protecting kids, refugees and families from malaria-carrying mosquitoes.

The colorway pays homage to the hard work and dedication of the Nothing But Nets organization, and is aptly named “Nothing But Nets.” The bright red colorway with netting found on the heel is inspired by Stephen’s philanthropic efforts towards the prevention of malaria.
Stephen has been a champion of the Nothing But Nets initiative for the last six years. In 2013, he joined the campaign on a trip to Tanzania where he personally delivered bed nets to impacted families living in the Nyarugusu Refugee Camp. Initiated in 2006, the organization has raised more than $65 million dollars and delivered 12+ million bed nets and other vital malaria interventions and treatment to families in 31 countries.

The Curry 4 Low “Nothing But Nets” colorway will release for $120 USD at Under Armour Brand Houses and UA.com in the United States, Canada and China on December 31. Each shoe purchased delivers a life-saving anti-malaria bed net and educates the recipient on its proper use.

To learn how you can join Stephen Curry and Under Armour to support Nothing But Nets to save lives and help defeat malaria, visit www.NothingButNets.net/Steph.
DEC. 18 2017
The Highlights and High-
Fives of "More RANGE”
We’ve all seen the videos of the shots. The highlights where Stephen Curry shoots and then turns around before the ball actually goes in. The ones where he shoots and smiles to the fans in the stands and his teammates. The ones on the road, in close games, with his defender exerting every ounce of energy…only to watch the ball rise up over outstretched fingers and splash through the net from 35 - 40 feet away.

Stephen’s 3-point shooting prowess has defined the modern era of the game. Essentially, he’s a threat from anywhere on the court, at any time, and his shot can’t be stopped or contained.

The Curry 4 “More Range” colorway represents that feeling of exhilaration for his fans and doom for his defenders. Stephen is averaging 43 percent from behind the 3-point arc for his career—with three seasons of over 45 percent. Seems only right that a shoe exists that identifies the energy he brings to an arena.
With an all-black toe box, outsole, sock liner and upper, the colorway sets a markedly serious tone. The splashes of color are ever so subtle, with a slightly visible icy blue signature SC30 mark on the sole and pull tab. Outside of that there’s a flash of white on the UA logo that pops at quick glances. The aesthetic of this colorway makes very clear its intentions. The Curry 4 “More Range” isn’t just a shoe, it’s state of mind.

The Curry 4 “More Range” colorway is available for $130 USD on December 24 at Under Armour Brand Houses, UA.com and select retailers worldwide.
DEC. 14 2017
A Curry 4 Tribute
to Dub Nation
The Curry 4 “More Dubs” colorway pays homage to some of the best fans in the league. Oracle Arena—affectionately called “Roaracle” — is home to these fans that come out every game day with their signs and chants signifying the pride of Warriors Ground.
 
The Warriors are currently 22-6 to start the season, after going 67-15 last year and 73-9 during the ’15-’16 campaign. This is a franchise used to winning now and Stephen’s ability to light it up from anywhere on the floor gives them a reason to cheer every game.
The “More Dubs” colorway is a thank you to the fans, representing a loud and proud testament to the Warrior’s team colors. There are bold specks of blue on the outsole, that transition to all blue as it gets closer to the gold SC30 logo. The design creates a gradient effect, which contrasts with the all-white upper and toe box. It also plays off of the brightness of the outsole, creating a sleek and modern look. The interior pull-tab ties the shoe together, matching the gold of the SC30 logo and working in unison to create a harmonious color palette. For the legions of supporters who make up Dub Nation, this isn’t just the colorway they expect, it’s the colorway they deserve.
 
The Curry 4 “More Dubs” colorway releases on December 16 at Under Armour Brand Houses worldwide, UA.com and select retailers based across the Bay Area.
DEC. 12 2017
More Versatility, More
Vision, “More Dimes”
The “More Dimes” colorway pays homage to an often-overlooked aspect of Stephen’s game. His spatial awareness, his ability to pick up on the movements of other players relative to where he is on the floor, is just one of the many skills that separates him from most players in the league. This season he’s averaging 6.8 assists per game, which is nearly a career high for Stephen.
 
Regardless of the highlight reels and viral videos, he’s a facilitator for his teammates and this colorway brings that to the forefront. Those underrated talents are exhibited in the various inclusions of gold found throughout the shoe, including the lateral SC30 logo. Gold has long been associated with high achievement and Stephen’s vision in high-pressure situations gets better every season.
The gold flakes on the outsole and medial tab perfectly contrast with the serious tone of the black upper. Subtle reminders of Stephen’s unique style are marked by his initials on the inside of the shoe as well as the IV SC30 tab on the shoe’s exterior and sock liner.

The Curry 4 “More Dimes” colorway is available on December 16 for $130 USD at Under Armour Brand Houses, UA.com and select retailers worldwide.
DEC. 4 2017
“MORE BUCKETS” IS
ONLY THE BEGINNING
With four All-Star Game nods, two back-to-back MVPs, two championships and countless slow-clap moments under his belt, Stephen Curry has earned the acclaim as one of the best athletes in the world today.

The Curry 4 “More Buckets” celebrates his current station in life as one of the best basketball players on the planet. The aim is a focus on everything good in life. More jaw-dropping 3-point barrages, more deft ball-handling exhibitions, more chest bumps with his teammates, and more championships for the Bay Area.

This season he’s averaging 26 points, five rebounds and six assists per game and is taking a more active role in the team's on court success. In past years, he made sure to get all of his teammates involved—and he’s still doing that— but this season he’s looking for his shot as well. For example, he’s already scored 30 or more six times this year. That includes his recent aeriel assault against the 76ers, where his 20-point third quarter fueled a Warriors comeback.
This colorway focuses on Stephen’s competitiveness. Why night in and night out he’s capable of taking over a game with his handle, shot and IQ. Highlighted by two shades of gray, “More Buckets” can be looked at as a before and after contrast. The lighter shade represents his humble beginnings, while the bolder shade signals his present and future accomplishments.

The colorway features a dark gray upper with a light gray and white midsole. His signature SC30 mark and UA logos are slick and perfectly complemented by a gray outsole that hints at a silver tone. The sock-liner features a dark gray upper and changes back to the lighter gray as the shoe transitions into the toebox.

The “More Buckets” colorway releases on December 8th for $130 USD at Under Armour Brand Houses, UA.com and select retailers worldwide.
NOV. 20 2017
MORE WINS, MORE RINGS,
MORE TO CELEBRATE
As Stephen Curry stepped onto the floor to compete in his third consecutive NBA Finals – the internet was set ablaze. This time, it wasn’t just about an acrobatic drive to the rim or a perfect 34 foot shot, though – it was all about his shoes. Stephen debuted the Curry 4 on basketball’s biggest stage to more fanfare than ever before. And for Game 5’s clincher, he dropped an astounding 34 points and 10 assists in the most buzzed about colorway yet – a white/gold silhouette of the Curry 4.

Now, the white/gold colorway is back for more. A silhouette that represents the culmination of a year’s worth of work, sweat and determination; to fall from the mountain only to get right back up and scale it without fear; the Curry 4 that is the essence of Stephen’s drive and hunger for more wins, more rings and more glory; this special colorway will now be available in limited quantities.
The white/gold colorway features an all-white upper with a gold-flecked white midsole, while gold accents catch the eye on the interior pull tab, his signature SC30 mark and UA logos, complemented with an icy blue outsole. The sock-liner features an IV SC graphic, which is also featured on the medial tab in addition to Stephen’s initials, W.S.C.

Dropping November 25 in limited pairs, the white/gold colorway will be available in both adult and youth sizes at Under Armour Brand Houses, UA.com and at Foot Locker, Kids Foot Locker, Champs Sports and Eastbay.
NOV. 14 2017
STANCE AND UNDER ARMOUR TEAM UP FOR EXCLUSIVE CURRY 4 CAPSULE
There’s nothing better than a fresh pair of kicks styled with the right socks. And there’s only one sock, that’s unanimous from the court to the street, that completes your fit – Stance. For years, the sock manufacturer has been a leader in both performance and lifestyle, and now Stance socks will drop with each new Curry 4 colorway.

The Stance x Curry 4 Capsule collaboration launches with the “More Fun” colorway – a royal blue sock that fades dark going up, in contrast with the Curry 4’s opposite color-fade. The sock features a splash of yellow featuring the UA, SC30 and Stance logos rounding the collar, matching the Curry 4’s vibrant yellow medial pull tab.
The Curry 4 Stance collaboration isn’t just about looks, though – it’s a performance sock designed to match the best-in-class Curry 4 to take your game to the next level. With a custom blend of moisture-wicking fibers, saw tooth cushioning and an articulated foot bed, the Curry 4 Stance socks provide strategic padding while enhancing traction and airflow for greater comfort.

The Stance x Curry 4 “More Fun” colorway is available now, and Stance will release a new colorway of the socks with each Curry 4 drop via UA.com.
NOV. 7 2017
A LOOK INSIDE THE EXCLUSIVE XBOX ONE X “MORE POWER” CURRY 4 VIP KIT
To celebrate the launch of the Xbox One X and the Curry 4, Under Armour is revealing premium design, innovation and performance in the form of an exclusive VIP kit. In partnership with Stance, V-Moda, and Incase, Xbox and Under Armour have collaborated to create something special – the Xbox One X and Curry 4 “More Power” package.

The kit is inspired by today’s top athletes and entertainers who enjoy playing video games and want the best experience possible. It is exclusive to seeding only and will not launch at retail.

Customized by premium sneaker artist, Mache Custom Kicks, the Curry 4 “More Power” exclusive colorway embellishments are inspired by circuitry elements of Xbox One X on matte black and metallic green detailing.
The Xbox One X “More Power” Curry 4 VIP kit includes:
  • Under Armour Curry 4 “More Power” custom colorway
  • Xbox One X Console
  • V-MODA Crossfade 2 Wireless Headphones with BoomPro Gaming Microphone
  • Stance Athletic Crew Socks
  • Incase NoviConnected 4 Wheel Hubless Travel Roller
  • 2 Xbox One Elite controllers
  • Select Xbox One Games
  • 12 months of both Xbox Live Gold and Xbox Game Pass
NOV. 6 2017
STEPHEN CURRY AND UNDER ARMOUR BRING MORE FUN TO BASKETBALL
It’s a shimmy and a high kick after nailing a clutch three. It’s never being too old to dress up for Halloween. It’s a round of golf with Justin Timberlake. 
 
Stephen Curry is all about having fun. The joy he exudes on the hardwood is contagious, which can be seen in the reactions of his teammates and fans. This season Stephen is all about more – more rings, more accolades, more work, and even more fun. The Curry 4 “More Fun” colorway honors his pursuit of happiness on-and-off the court.
The Curry 4 “More Fun” colorway features a royal upper that fades into a deep navy toebox, matching the blue midsole and complemented by grey traction, with a splash of yellow marking the interior pull tab. “More Fun” will be available for $130 USD on November 11 at Under Armour Brand Houses, UA.com and select retailers worldwide.
OCT. 25 2017
THE ARTIST BEHIND THE CURRY 4
Kort Neumann leads a design team that works closely with Stephen Curry on the design development of his signature Under Armour footwear collection. Take a look at what went into creating the Curry 4, courtesy of Neumann, the Senior Design Manager of Footwear at Under Armour.

Offering a glimpse at the new footwear-focused Under Armour campus in Portland, Oregon, Kort shares what makes the Curry 4 “more.” In Kort’s own words, the shoe is designed and constructed with one thing in mind—to help make Stephen the best possible basketball player he can be.

With unrivaled traction, step-in comfort and locked-in stability, the Curry 4 provides everything Stephen needs on-court while staying lightweight, enabling him to move as quickly and efficiently as possible. The need for continuity and a seamless feel between foot and shoe has been delivered, and the unique design aesthetic was built around the functional needs of the footwear.

The Curry 4 white/black colorway adult sizes ($130 USD) will be available for pre-order through UA.com and select retailers beginning October 27, with an estimated delivery date beginning November 18.

Youth sizes (Grade School $100 USD/Pre-School $70 USD) will be available for purchase at UA.com, Under Armour Brand Houses and select retailers globally beginning October 27.
OCT. 24 2017
More Comfort, More Control, More Traction
The Curry 4 is all about more – Stephen’s insatiable desire to win more, to play more and to achieve more. The shoe was designed from the ground up with one thing in mind – to help Stephen get more, from the first ideation conversations, to sketches, to design iterations and beyond.

The Curry 4 offers more control, via continuity; a seamless feel between the foot and the shoe, and that is evident when putting on the footwear. Immediately, the shoe conforms to your foot, with no break in period, offering more comfort than ever before.

Traction is critical to Stephen’s game; the ability to grip the hardwood with no slippage and ensure the quickest, cleanest cuts to offer that extra sliver of space gives Stephen all he needs to unleash the fastest, deadliest release in the league. Concentric circles, inspired by gravitational waves, achieve more traction, beyond any prior Curry footwear iteration.

Stephen has helped redefine what success looks like in professional basketball – being quick and light is the name of the game, and Under Armour has applied that approach to the design and functionality of the Curry 4.

The Curry 4 white/black colorway adult sizes ($130 USD) will be available for pre-order through UA.com and select retailers beginning October 27, with an estimated delivery date beginning November 18.

Youth sizes (Grade School $100 USD/Pre-School $70 USD) will be available for purchase at UA.com, Under Armour Brand Houses and select retailers globally beginning October 27.
Additional tech details driving the Curry 4:
  • Knit internal sleeve creates a structural fit around the collar & forefoot for an amplified performance feel.
  • Microfiber synthetic quarter panel is bonded to the knit material giving the ideal balance of support with reduced weight.
  • Dynamic seam taping merges the knit sleeve & synthetic quarter panel without adding any stitching.
  • Speed plate for underfoot structure & performance containment built to handle explosive movements.
  • Cross-centric traction pattern is designed to optimize on forefoot-to-heel traction & provide amazing grip on any court.
  • Proprietary foam compound for responsiveness under foot.
OCT. 16 2017
A PLACE TO GROW, A PLACE TO LEARN, A PLACE TO BE MORE ACTIVE
Stephen Curry knows first-hand the importance of an education in the development of youth, and how it can give every child the chance to reach their potential. His parents Sonya and Dell founded the Christian Montessori School in North Carolina, which he attended along with his brother Seth and sister Sydel. That collective appreciation for education led the Curry Family Foundation to partner with Under Armour and Chase to give back to a group of students at Bushrod Community Center in Oakland.

“I was truly blessed to grow up within the education-focused structure that I did, and that starts with my mother who founded the Montessori School in 1995,” said Stephen Curry. “She is the anchor of our family, and her emphasis on education as the tool to grow and provide opportunity has stuck with me my entire life. Every kid that walks through her doors is someone she sees that can be molded to reach their unlimited potential, and that mindset is something I want to bring to my adopted home in Oakland.” 
The Curry Family Foundation, Under Armour and Chase unveiled a significant court refurbishment project at the Bushrod Recreation Center, to give local students the platform to use school as a positive place, where they want to go to grow personally, physically and mentally and prepare them for a lifetime of success.

The collaboration goes much deeper than the hardwood, though, as Stephen understands the power of education goes beyond the court, and effects kids in the arts and culture as well. Devin Allen, a Baltimore-based photographer and Under Armour teammate has been working with Bushrod students to teach them the intricacies of photography, utilizing his curriculum to get students out into their communities and photograph their lives and neighborhoods. This artwork is being debuted as part of the court unveil and is evidence of students experiencing the arts through sports and their communities. The photography will remain on the walls at Bushrod.
The Curry Family Foundation, Under Armour and Chase unveiled a significant court refurbishment project at the Bushrod Recreation Center, to give local students the platform to use school as a positive place, where they want to go to grow personally, physically and mentally and prepare them for a lifetime of success.

The collaboration goes much deeper than the hardwood, though, as Stephen understands the power of education goes beyond the court, and effects kids in the arts and culture as well. Devin Allen, a Baltimore-based photographer and Under Armour teammate has been working with Bushrod students to teach them the intricacies of photography, utilizing his curriculum to get students out into their communities and photograph their lives and neighborhoods. This artwork is being debuted as part of the court unveil and is evidence of students experiencing the arts through sports and their communities. The photography will remain on the walls at Bushrod.
OCT. 13 2017
STEPHEN CURRY SETS HIS SIGHTS ON “MORE RINGS”
Curry 4 Championship Pack Drops On Opening Night
The last of the confetti had hit the floor at Oracle Arena, as Golden State fans made their way home, honking horns in celebration all the way. In the middle of a raucous locker room with champagne flowing amidst goggle-adorned teammates, Stephen Curry lit a celebratory cigar. It may have seemed out of character for the now two-time World Champion, but in the moment, it was what he desired.

Since that night, Curry has had time to reflect, as well as look ahead to the start of a new NBA season. He took time to appreciate all the setbacks and challenges of the previous season that led up to that very moment of pure joy.
 
“And I want to accomplish a lot MORE this season,” Curry wrote in a letter tucked inside each Curry 4 “More Rings” Champ Pack. “More fun. More rings. More everything. Hopefully, we’re doing this all again next year.”
The limited edition Curry 4 ”More Rings” Championship Pack includes:

■  Curry 4 white/gold Championship shoes
■  Curry 4 white/black Championship shoes
■  Golf divot tool that doubles as a cigar holder
■  Two pairs of Stance™ socks
■  Signed letter from Stephen Curry

The Curry 4 Championship Pack is available in limited quantities while supplies last beginning Tuesday, October 17, at the following locations: Foot Locker in NYC (112 W 34th Street), Shoe Palace in Oakland (4900 Telegraph Avenue), Champs in Chicago (112 S State Street), through the Finish Line digital app, and UA.com.
The limited edition Curry 4 “More Rings” Championship Pack includes:

■  Curry 4 white/gold Championship shoes
■  Curry 4 white/black Championship shoes
■  Golf divot tool that doubles as a cigar holder
■  Two pairs of Stance™ socks
■  Signed letter from Stephen Curry

The Curry 4 Championship Pack is available in limited quantities while supplies last beginning Tuesday, October 17, at the following locations: Foot Locker in NYC (112 W 34th Street), Shoe Palace in Oakland (4900 Telegraph Avenue), Champs in Chicago (112 S State Street), through the Finish Line digital app, and UA.com.
OCT. 8 2017
Stephen Curry Shares With Fans He Wants More This Season
On October 7 in Shanghai, Stephen Curry and Under Armour were joined by local fans to celebrate the China launch of the highly-anticipated Curry 4.

Curry showcased the “More Magic” colorway from the helipad of The Peninsula Shanghai tower located on the historic waterfront of the Bund.

He took to the mic to share his outlook for the new NBA season, which included his hopes of delivering a third World Championship to the Bay Area. Fans then laced up the “More Magic” colorway and participated in a series of performance drills and challenges.

The multi-hued line that flows across the toe box and wraps around the Curry 4 “More Magic” colorway is inspired by the vibrancy of the Bund, where the neon lights of Shanghai’s Pudong skyscrapers reflect off the waters of the Huangpu River that snakes through the modern city.
OCT. 5 2017
UNDER ARMOUR DEBUTS FIRST CURRY 4 COLORWAY, MORE MAGIC
Stephen Curry introduced the world to his fourth signature shoe, the Curry 4, on June 1, during Game 1 of the NBA Finals. Over the next five games, Curry averaged just over 26 points and 8 assists per game to complete Golden State’s second NBA championship run in three years.

Fast-forward to October 7, when Curry and Under Armour will give others a taste of what the two-time World Champion and two-time league MVP was looking for in his new shoe: more traction, more comfort and more control.

Over eight seasons in the league, Curry’s ball handling skills have only become more magical – hence the colorway name. He’s been described as the league’s most creative, mesmerizing, illusive, and thrilling player to watch, while his ability to deceive and elude defenders continues to be the best show on hardwood.

The Curry 4 “More Magic” is available primarily in China. The colors flowing across the toe box and wrapping around the shoe pull inspiration from the vibrancy of The Bund where the neon lights of the modern city reflect off the waters of the Huangpu River snaking through Shanghai.

Looking ahead to the 2017-18 NBA season, Curry has shared he is hungry for more: more wins, more reps, more records, more titles – and more magic for his team and the fans.

The first Curry 4 colorway to release, “More Magic,” will be available in limited pairs across China while supplies last beginning October 7. Later that day in the US, a few pairs will drop at Shoe Palace (4900 Telegraph Ave, Oakland, Calif.) and Footlocker (Sunvalley Mall, Concord, Calif.) in the Bay Area, and at the Under Armour Brand Houses in Boston and Chicago for $130 USD.