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HERE ARE THE TOOLS. THE REST IS UP TO YOU.
HERE ARE THE TOOLS.
THE REST IS UP TO YOU.
Close up of colorful graffiti
ANY OF
YOUR IMAGES
When we talk about infinite
possibilities, this is it. Upload any
picture or image, move it around,
shrink it or grow it. It’s that simple.
When we talk about infinite
possibilities, this is it. Upload any picture or image, move it around, shrink it or grow it. It’s that simple.
Close up of blue and white triangular pattern with sharp lines
CUSTOMIZABLE
PATTERNS
These are prints that let you pick your
own colors & change the size &
direction. We’re just giving you the
start, you make it yours.
These are prints that let you pick your own colors & change the size & direction. We’re just giving you the start, you make it yours.
Close up of mossy green and black camo print
LIMITED EDITION
PRINTS
We’ve collected this season’s best
prints so you can tie your shoes to
your gear...but they won’t be
around forever.
We’ve collected this season’s best prints so you can tie your shoes to your gear...but they won’t be around forever.
Close up on the wide variety of color options in a pixelated style
ANY COLOR
YOU WANT
Gone are the days where you're
limited to a couple options—we're
expanding the palette with a giant
array of colors.
Gone are the days where you're limited to a couple options—we're expanding the palette with a giant array of colors.
PICK YOUR SHOE
  • UA ICON CURRY 1

    Men / Kids

    UA ICON CURRY 1

    Men / Kids

    UA ICON CURRY 1

    Men / Kids
    An all-white UA Icon Curry One Basketball Shoe

    UA ICON CURRY 1

    Men / Kids
  • An all-white UA Icon Highlight Football Cleat

    UA ICON HIGHLIGHT

    Men

    UA ICON CURRY 1

    Men / Kids

    UA ICON HIGHLIGHT

    Men

    UA ICON HIGHLIGHT

    Men
  • An all-white UA Icon Clutchfit Force Soccer Cleat

    UA ICON CLUTCHFIT FORCE 3.0

    Men / Women

    UA ICON CLUTCHFIT FORCE 3.0

    Men / Women

    UA ICON CLUTCHFIT FORCE 3.0

    Men / Women
  • FALL 2017

    MORE STYLES

    FALL 2017

    MORE STYLES

    FALL 2017

    MORE STYLES

  • UA ICON CURRY 1
    It only makes sense that Stephen Curry’s first signature shoe would be where we launch UA Icon.
    Time to make your own signature.

    Men / Kids – $160 / $130
    Start From Scratch
    MEN
    KIDS
    Get Inspired
    MEN
    KIDS
  • UA ICON HIGHLIGHT
    The best-selling football cleat in the US, ready for your own custom PE—whether
    it’s a fresh take on your team colors or something totally unique.

    $160
    Start From Scratch
    MEN
    Get Inspired
    MEN
  • UA ICON CLUTCHFIT FORCE 3.0
    Soccer cleats can be the brightest, most unique in sports. That’s why we took our most
    innovative ones & gave you the opportunity to truly make them yours.

    $250
    Start From Scratch
    MEN
    WOMEN
    Get Inspired
    MEN
    WOMEN
PICK YOUR SHOE
LIMITED EDITION UA ICON DESIGNS
LIMITED EDITION
UA ICON DESIGNS
TOPOGRAFFITI
DEZ CUSTOMZ
MEN
PLAY THE ANGLES
DEZ CUSTOMZ
MEN
KIDS
STAY IN THE KNOW
More styles, more prints & more everything coming soon. Sign up now to receive updates about UA Icon & other UA gear.

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Free Shipping
All Icon orders ship for free.
Delivery Timeline
During Beta Launch, expect delivery within 6 weeks.
Have A Question?
An unconstructed shoe with the parts laid out next to each other in a rainbow light
MAKE YOURSELF AN ICON
CUSTOMIZATION TIPS
TAKE A PHOTO
One of the best ways to make a truly unique,
standout shoe is to take your own photo.
Just remember, it will wrap around the shoe, so
you may need to edit it to have it fit just right.
One of the best ways to make a truly unique, standout shoe is to take your own photo. Just remember, it will wrap around the shoe, so you may need to edit it to have it fit just right.
A person holding out an iPhone to take a picture of rain on glass
An UA Icon Highlight Football Cleat customized with a blue raindrop image
GO OUTSIDE YOUR SHOE
Digital versions of different customized UA Icon Curry One Basketball Shoes aligned toe to toe
We’re giving you the power to really let your imagination run wild…but how is your UA Icon going to fit into the rest of the stuff you’re wearing? Whether you rep your team or black it out, keep your closet in mind. 
BE COLOR CONSCIOUS
Grey and orange shoe outsoles laid next to shoe making tools
You know when you mix every flavor from the soda machine? It doesn’t taste great. Don’t do the same thing with your colors. Be deliberate & try to limit your palette for a clean look.
TELL A STORY
Shots of athletes training, working together and out on the street to express what makes them unique
What really drives you? Your inspiration, your causes, your heritage, your passions. These are all the keys to making shoes that are more than cool, but really meaningful.