DEFY THE LIMITS BY

ELIMINATING THEM ALTOGETHER.

You’re not confined to the lanes you’ve been put in. Those lanes may look real and feel real, but the realest thing out there is you. You don’t need anyone’s permission to break out of old perceptions—all it takes is grit, heart, and the determination to find a new way through.

DEFY THE LIMITS BY

ELIMINATING THEM ALTOGETHER.

You’re not confined to the lanes you’ve been put in. Those lanes may look real and feel real, but the realest thing out there is you. You don’t need anyone’s permission to break out of old perceptions—all it takes is grit, heart, and the determination to find a new way through.

ALEX AUST
Pro Lacrosse Player
ALEX AUST
Pro Lacrosse Player
ALEX AUST
Pro Lacrosse Player
ALEX AUST
Pro Lacrosse Player
Push What’s Possible

MEET THE UA SMARTFORM EVOLUTION BRA

This mid-impact bra takes our super-adaptable auxetic technology and adds a soft, molded cup for a truly custom fit that doesn't lose coverage as the fabric stretches.

Push What’s Possible

MEET THE UA SMARTFORM EVOLUTION BRA

This mid-impact bra takes our super-adaptable auxetic technology and adds a soft, molded cup for a truly custom fit that doesn't lose coverage as the fabric stretches.

UA Infinity High Zip Bra

SUPPORT THAT WON’T FIGHT AGAINST YOU

Infinity-shaped construction follows the natural shape and movement of your breasts, allowing high-impact support without compression.

UA Infinity High Zip Bra

SUPPORT THAT WON’T FIGHT AGAINST YOU

Infinity-shaped construction follows the natural shape and movement of your breasts, allowing high-impact support without compression.

DID YOU KNOW?

If your breasts hurt after running, you’re not alone—around 1 in 5 women experience soreness after a run. This is due to the displacement of breast tissue during movement. When you run, your breasts move around 10cm in three directions, following a figure 8 shape. You can help alleviate breast pain and ligament damage by wearing a sports bra that supports this natural shape of movement, rather than fights against it.

DID YOU KNOW?

If your breasts hurt after running, you’re not alone—around 1 in 5 women experience soreness after a run. This is due to the displacement of breast tissue during movement. When you run, your breasts move around 10cm in three directions, following a figure 8 shape. You can help alleviate breast pain and ligament damage by wearing a sports bra that supports this natural shape of movement, rather than fights against it.

RACHEL GARCIA
Pro Softball Player
RACHEL GARCIA
Pro Softball Player
UA Meridian Leggings

OUR SOFTEST

FABRIC FOR YOUR 

TOUGHEST WORKOUTS

We created the ultimate quick-dry hybrid that lets you

go hard without losing that super-soft feel.

UA Meridian Leggings

OUR SOFTEST

FABRIC FOR YOUR 

TOUGHEST WORKOUTS

We created the ultimate quick-dry hybrid that lets you

go hard without losing that super-soft feel.

DID YOU KNOW?

Feeling good in what you’re wearing has a tremendous transformative effect on your mindset—it’s due to something called Enclothed Cognition. Your clothes, and how they make you feel, have a direct impact on your focus, confidence, perception, and performance. So get comfortable.

DID YOU KNOW?

Feeling good in what you’re wearing has a tremendous transformative effect on your mindset—it’s due to something called Enclothed Cognition. Your clothes, and how they make you feel, have a direct impact on your focus, confidence, perception, and performance. So get comfortable.