Mobile Menu


Under Armour® now offers a 10%* Military discount off the entire purchase for Active Duty, Retirees, Veterans, Military Spouses, Military Family Members, as well as a 10%* First Responder Discount for active Police, Fire, and EMT customers. You can receive your discount while shopping online by verifying your eligibility with This discount cannot be combined with other promotional codes or applied to our WWP Backpack Gift, UA Icon Customized Shoes, or any gift card purchases.
Just choose Military & First Responder Discount at checkout.
*Discount may be greater during promotional timeframes.
  • Who is eligible?

    Online Military Discount Recipients: Active Military, Veterans, Retirees, Military Spouses and their Immediate Family Members (i.e. parents and children of Veterans) are eligible for the program.

    Online First Responder Discount Recipients: Active First Responders.

  • What happens when I verify my status? will issue a First Responder ID credential to Active First Responders. will issue a Troop ID credential to eligible members of the Military. Once your credential is verified, you will immediately receive 10% off your order. Simply click on the First Responder ID or Troop ID button in the checkout section of to receive discounts on future orders.

  • Can I provide my discount to non-eligible friends with me when I use

    No. This program is only for eligible members.

  • Does signing up for mean I’ll start receiving newsletters and promotions from

    No. You may receive a message inviting you to opt in to relevant communications, but you are not required or automatically signed up for these newsletters.

  • How is Troop ID related to Troopswap?

    TroopSwap is a community that also uses Troop ID verification. Signing up with Troop ID does not automatically enroll you in the TroopSwap community. If you would like to join TroopSwap, simply visit